| Generic As CocaCola |
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| Written by StBon Magazine | |
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AirAsia's chief Tony Fernandes has said his goal is to be as big, if not bigger, than Singapore Airlines.
 "Given fair competition, we can be as big or even bigger than Singapore Airlines too," the group CEO of AirAsia said in an interview with The Star newspaper. "We can be, and it is my goal that we, AirAsia, become bigger than SIA, and carry more passengers than SIA." He told the paper that he used SIA as the benchmark as it was a well-recognised global airline brand but he added that in terms of brand reach, he preferred the market reach to be as big as that of Coca-Cola. "I would like the AirAsia brand to be as big as Coca-Cola." He told the paper that his wish was to see AirAsia's name plastered across billboards and banners in travel offices around the globe, even on watches and football stadiums, in six years. Today, the low-cost carrier flies 90 routes and to 47 destinations. It has 67 planes and 175 on order.        |
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